Chef Fregz Launches Chef Fregz Group With 4 Bold New Culinary Brands

Gbubemi Fregene, popularly known as Chef Fregz, has taken a major step forward in his culinary journey with the official launch of the Chef Fregz Group, unveiled at a private event titled FOURWARD on March 26, 2025, in Lagos. The event brought together tastemakers, industry leaders, food lovers, and friends of the brand to celebrate the debut of not just a group—but a movement that fuses culture, creativity, and cuisine.

At the heart of the launch were four unique brands: Iya Freggz (a love letter to Nigerian soul food), The Fregz Atelier (a branding and storytelling consultancy), Jaiye (a vibrant, globally-inspired dining experience), and Canapés by Chef Fregz (premium catering redefined). Backed by partners like Knorr, Coca-Cola, and PESA, the night was a celebration of passion, resilience, and legacy. As Chef Fregz shared, “This moment is the manifestation of a dream I’ve carried in my heart for over two decades.”

View the snippets from the FOURWARD event below.