Meghan Markle, Announces Launch of Lifestyle Brand ‘As Ever

Meghan Markle has officially announced the launch of her new lifestyle brand, As Ever, marking an exciting new chapter in her entrepreneurial journey. The Duchess of Sussex took to Instagram to reveal the brand, which focuses on everything she holds dear—food, gardening, entertaining, and finding joy in everyday moments. Meghan had previously teased her fans with whispers of the project, and now she’s ready to share it with the world. She also hinted that the brand’s offerings would include fruit preserves, joking that “jam is still my jam.”

In the post, Meghan shared her passion for thoughtful living and how As Ever is a continuation of her earlier endeavours, reminiscent of her days with The Tig. Fans are excited for the upcoming launch, especially after she shared that the brand would feature products she personally uses in her own home. With the promise of behind-the-scenes updates, it’s clear that Meghan has poured her heart into this new venture, and she can’t wait for the world to experience it.

See her announcement video below.