Meghan Markle’s As Ever Brand Sells Out in Minutes

The Duchess of Sussex is entering her lifestyle era—and fans are here for it.

by Editor April 7, 2025, 9:16 am 130 Views

Meghan Markle is back in the spotlight, and this time, it’s all about wellness and lifestyle. On April 2, the Duchess of Sussex launched the first collection from her much-anticipated brand As Ever—and it sold out in under an hour. From the Limited-Edition Wildflower Honey with Honeycomb to the Raspberry Spread in keepsake packaging, fans clearly couldn’t get enough.

To mark the big moment, Meghan shared a raw and joyful behind-the-scenes video showing her reaction in real time. Makeup-free and glowing, she cheered as the website went live, visibly thrilled to bring the project to life. With promises of seasonal drops and plans for global shipping, As Ever is just getting started—and Meghan is clearly loving every moment.

See Meghan’s excited reaction below.